3 posts tagged ‘AdWords’
Apple to Defend Google Revenue Sharing Agreement
mjtsai,
Jody Godoy (Hacker News, Reddit): Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search, saying it cannot rely on Google to defend revenue-sharing agreements that send the iPhone maker billions of dollars each year for making Google the default search engine on its Safari browser.[…]Apple received an estimated $20 billion […]
Dischler Testimony on AdWords Fraud
Adi Robertson: As the second week of the US v. Google antitrust trial gets underway, the Department of Justice is focusing on the real moneymaker behind Google Search: ads. It alleges that Google’s dominance lets it raise prices for advertisers with few repercussions — a claim backed up by Google ads executive Jerry Dischler on […]
Google Changes Search Queries to Show More Ads
Megan Gray (via Jason Kottke): When you enter a query, you might expect a search engine to incorporate synonyms into the algorithm as well as text phrase pairings in natural language processing. But this overhaul went further, actually altering queries to generate more commercial results.There have long been suspicions that the search giant manipulates ad […]