1 posts tagged ‘Rebranding’
Waikiki hotel dumps Trump name in mad dash for a new image
Boing Boing,
The Trump International Hotel Waikiki is the latest hotel to obliterate Donald Trump from its image, rebranding itself as the Wakea Waikiki Beach under Hilton and spending $100 million for a whole new look. And although its managing director Scott Ingwers tried to ignore the orange elephant in the room, saying the rebranding was "strictly a strategic business decision," according to the Honolulu Star Advertiser, he then also admitted that while "our international guests were thrilled to be staying at the president's hotel," other guests "preferred not to stay for their own political reasons." — Read the rest