2 posts tagged ‘11:11 media’
Paris Hilton joins brand exodus from Twitter/X, halts advertising
Boing Boing,
Paris Hilton is the latest famous name to join the mass brand exodus from Twitter/X. Following Apple, Disney, Comcast, IBM, Warner Bros., Paramount, and Lionsgate's departure from the platform, Hilton's 11:11 Media announced it was halting advertising on the platform. "11:11 Media made the decision to immediately pull the campaign from the platform," Bruce Gersh, 11:11 Media's president and chief operating officer, told CNN. — Read the rest
X loses Paris Hilton’s 11:11 Media partnership in latest brand pull-out
TechCrunch,
Following the advertiser exodus from X, formerly Twitter, over concerns about antisemitic content on the site, X has lost another high-profile brand campaign, as Paris Hilton’s 11:11 Media is also pulling out of its partnership with the platform. The campaign had been a high-profile win for X, as it would have seen Hilton promoting key […] © 2023 TechCrunch. All rights reserved. For personal use only.